— Portfolio
The work speaks.
Throughout my career, I’ve done some cool s***.
Here are just a few sample of assets, campaigns, marketing initiatives, and events that stand out.
01 | Autura & Traxero
Content strategy • brand & Positioning
State of Towing Annual Report
Conceived, researched, and produced a first-of-its-kind industry report for the towing and recovery sector, positioning the brand as the definitive partner in success and the go-to industry resource.
The State of Towing Annual Report surveyed professionals across the industry in North America to gauge trends, challenges, and opportunities for businesses. The final annual editions were about 30 pages each, containing data, simplified narratives, and quotes and contributions from industry leaders for a comprehensive snapshot of the business environment.
The report generated media coverage, drove MQLs, acquired new top-of-funnel contacts, and became the foundation for a content marketing strategy in thought leadership that included webinars, blogs, and whitepapers.
02 | Autura & Traxero
Demand Generation Programs
Vertical SaaS Demand Generation
From dedicated, thematic campaigns to evergreen awareness advertising, I’ve built a predictable demand generation program from nothing that fed our three-person sales team with an average of 216 MQLs per month.
I partnered closely with sales, success, and product to identify key messaging points and continually refresh visuals. I even worked with a video production team out of the UK to design an animated explainer for my vertical, which immediately became the best converting ad asset.
Through A/B sprint testing on our primary, non-brand search landing page, I reduced the CPL by 36% and improved conversion rates 130% in less than 6 months.
03 | International Tennis Hall of Fame
Event Marketing • Sports Marketing • Mission-Driven
Hall of Fame Open & Induction Ceremonies
As Digital Marketing Manager and eventually Director of Marketing, I led all digital programs for the 2019, 2021, and 2022 Hall of Fame Open, an ATP 250 tournament.
This included ticket sales conversion campaigns on search, social, and programmatic, a robust email strategy, sponsor activations, and influencer engagement, as well as traditional marketing across the Boston DMA including radio spots, newspaper placements, and mass transit sides. Throughout the tournament, I maintained the website, engaged with fans on-site, and worked with players and tour representatives for in-community appearances.
I’ve also been a part of three Hall of Fame Induction ceremonies, working with the Development team to promote induction experience packages, produce graphics for television coverage, and coordinate the post-event content marketing strategy to share the news with the world.
In this role, I’ve worked with many names in tennis, past and present: Stan Smith, Conchita Martínez, Goran Ivanišević, Mary Pierce, Li Na, Yevgeny Kafelnikov, the Original 9 including Billie Jean King, Chris Eubanks, Kevin Anderson, Leander Paes, Todd Martin, Rosie Casals, Gigi Fernandez, Lleyton Hewitt, and more.
04 | International TEnnis Hall of Fame
digital campaign • audience engagement
Global Digital Campaign — Fan Voting for Induction
As its mission is to celebrate the ultimate honor in tennis, the Fan Vote campaign was created to engage a global audience and empower fans to have a say in the next class of Hall of Famers.
Through an omnichannel approach in 2021 for the Class of 2022 that was heavy on social with paid, organic, and influencer content, the campaign engaged nearly 100,000 voters, including capturing more than 50,000 that were net new contacts to our marketable database.
Following the casting of their vote, new contacts were nurtured via email to educate them on the mission-driven work of the Hall of Fame, and were also provided digital kit to Rally the Vote and create virality across their social media accounts.
05 | Blast! Events
Event Marketing • event production
2026 International Fireworks Championship - Las Vegas
Working as the Fractional Head of Marketing for BLAST! EVENTS, a Michigan-based pyrotechnic events company, I led the marketing for their biggest event yet: a global fireworks competition at Las Vegas Motor Speedway.
With just 70 days lead time to the event, I developed a strategic plan to craft the story, highlight our world-renowned competitors, and showcase the difference between a normal fireworks show and a competition of the best fireworks display designers on Earth to drive ticket sales.
On-site during the event, I managed publishing of live social content, assisted fans throughout the venue, greeted media and social influencers, and assisted with the run of show production.
