— About
I figure out what needs to happen. Then I do it.
I’m Andrew Cody, a senior marketing professional with more than a decade running digital strategy, demand generation, content, and marketing ops. My background spans PE-backed B2B/B2G vertical SaaS, non-profits, sports, and live events. I work across the full stack, from go-to-market positioning down to the HubSpot workflows that make it trackable.
My most formative stretch was at TRAXERO, where I experienced a leadership vacuum, stepped up, and kept the marketing function not only running, but growing…building a predictable pipeline of 54 MQLs per week, cutting cost per lead by 36%, and helping position the company as industry leaders through an acquisition by Autura.
Before any of that, I co-founded a home services business during the 2008 recession and ran it for five years. I know what it feels like to have something on the line, which shows up in how I prioritize, how I communicate, and how seriously I take my work.
Day to day, I’m organized and protective of focused time. I believe the best marketing thinking happens away from the calendar, not in it.
Based in Interlochen, MI. Available remotely everywhere.
— expertise
Tools & capabilities.
fun facts
— Fun Fact No. 01
I’m Part of a Guinness World Records Title
Working with BLAST! EVENTS as their Fractional Head of Marketing, we set a new world record in February 2026 at the International Fireworks Championship – Las Vegas for the World’s Largest Daytime Fireworks Display, containing over 15,000 detonated shells in 8 minutes.
Thanks to Spanish pyrotechnic legend Ricardo Caballer, the daytime display was a version of the traditional Valencian mascletà, a pyro event celebrating the welcoming of spring that prioritizes loud, rhythmic percussions over the traditional bright explosions of nighttime displays.
To top it off, our friends at Pyrotecnico worked with Ricardo Caballer to integrate 1,020 drones each fitted with two pyro shots that became an American flag at the start of the display, and a black bat later on in the mascletà.
— Fun Fact No. 02
I’m a Beer League Hockey Champion.
It’s a sport that has taught me about being a leader, team work, and grinding.
I’ve worn a ‘C’ and an ‘A’ on my sweater, been a part of title-winning teams in high school and regional youth tournaments, and called Tate Rink at West Point my home rink.
To this day I continue playing in adult leagues in Northern Michigan, securing the 2024 championship with a hard fought 2-1 come-from-behind win, wrapping up the most fun season of hockey I’ve played.
